NEW • KOREAN RITUAL
Pressed Serum (Crystal Iceplant)
Pressed Serum (Crystal Iceplant)
Pressed Serum (Crystal Iceplant)
Pressed Serum (Crystal Iceplant)
Pressed Serum (Crystal Iceplant)
Pressed Serum (Crystal Iceplant)
Pressed Serum (Crystal Iceplant)
KUJA · Care Essentials

Pressed Serum (Crystal Iceplant)

4.9 (2,847 happy customers)

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27ml
27ml
Rs. 1,368.00 Rs. 1,710.00
Save Rs. 342.00
  • Perfect for first-time skin
  • 20-minute reset
54ml
54ml
Rs. 2,520.00 Rs. 3,150.00
Save Rs. 630.00
  • Recommended for visible glow
Quantity:
Detoxifies Pores Brightens Skin Barrier Repair Korean Formula
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Why your skin will love it

Stronger barrier today ,healthier glow tomorrow.

Our pressed serum melts into skin to deliver cooling hydration, soothe sensitivity and strengthen your skin barrier.
Infused with Crystal Ice plant Extract, fermented Olive & Argan Oils, Evening Primrose and David Elm Bark for smooth, resilient, radiant skin.
Smooths & Refines
Helps improve texture and leaves skin feeling smooth, supple and healthy-looking.
Strengthens Barrier
Fermented Olive & Argan Oils help reinforce the skin barrier for long-lasting resilience
Deep Hydration
Crystal Iceplant Extract binds moisture to keep skin plump, soft and refreshed.
Locks in Moisture
Helps seal in hydration for skin that feels soft, supple and healthy all day.
Pressed Serum (Crystal Iceplant)

Pressed Serum (Crystal Iceplant)
What happens after you press

Your 20-minuteglow ritual

1
APPLY EVENLY
After washing your face, dispense an appropriate amount onto your hands and apply it to your face, following the direction of your skin texture as if wrapping your face.
2
PRESS & ABSORB
Press your face gently with both hands to help your body heat aid in the product's quick absorption.
3
USE DAILY
Use every morning and evening after washing your face.
Powered by skin-loving ingredients

Four hero ingredients. Pure nourishment.

Each actives is chosen for a specific job — and dosed at a level your skin can actually feel.
Crystal Iceplant Extract
Crystal Iceplant Extract
David Elm Bark
David Elm Bark
Olive & Argan Oil
Olive & Argan Oil
Evening Primrose
Evening Primrose
The honest comparison

Why our ritual outperforms the shelf

Feature Blithe Pressed Serum Other Brand Serum
Deep Hydration ✔ Surface only
Barrier Strengthening Crystal Iceplant + Fermented Oils ✖
Pressed Serum Technology ✔ ✖
Sensitive Skin Safe Hypoallergenic Often fragranced
Premium Ingredients K-beauty grade botanicals Often filled with unnecessary additives.
Long-lasting Hydration Up to 72 hrs 4–6 hrs
Healthy Glow ✔ Glow is temporary or uneven.
Before
After

REAL RESULTS

Skin that looks cared for

Independent home-use study, 124 participants, 14 days, 2–
3 uses per week.

94%
noticed improved hydration
91%
felt calmer skin
88%
noticed visible glow

FREQUENTLY ASKED

Answers, beautifully simple.

Blithe Crystal Ice Plant Pressed Serum is a calming, anti-pollution Korean serum perfect for Indian skin exposed to pollution in Delhi, Mumbai, and Bangalore.

It contains Crystal Ice Plant extract for moisture retention, soothing irritation, and pollution protection. Vegan, hypoallergenic, paraben-free. From Kuja Care – official Blithe importer in India.

This Korean serum creates a protective barrier against PM2.5 pollution common in Indian cities.

Antioxidants neutralize pollution damage, reduce dullness, and calm irritated skin. Perfect for Delhi, Mumbai, Bangalore pollution. Get authentic product from Kuja Care – official Blithe distributor in India.

Blithe Crystal Ice Plant Serum is lightweight and perfect for India's humidity — unlike heavy moisturizers that feel greasy.

Fast-absorbing, deeply hydrating, and provides pollution protection in one step. Works great under sunscreen and makeup. Ideal for Indian weather. Available from Kuja Care – official importer.

After cleansing and toner, apply a dime-sized amount evenly on the face. Massage gently in upward motions and press palms into skin to support quick absorption.

Yes, a Pressed Serum offers deeper nutrition than a regular calming serum and better absorption than a normal moisturizer or cream.

Our Pressed Serum line contains concentrated, nutrient-rich ingredients sourced from the world’s “Blue Zones” — regions famous for longevity.

This brings the skin powerful natural vitality from the world’s healthiest environments.
COMPLETE YOUR RITUAL

The 3-step Haneul routine.

Haneul Water Ritual – Hydrate & Nourish Jelly Sheet Mask
MASK

Haneul Water Ritual – Hydrate & Nourish Jelly Sheet Mask

Rs. 194.00
Vital Treatment (8 Nourishing Beans)
TONER

Vital Treatment (8 Nourishing Beans)

Rs. 1,224.00
Pressed Serum (Crystal Iceplant)
SERUM

Pressed Serum (Crystal Iceplant)

Rs. 1,368.00
SAVE 22%

The Ritual Bundle

All three products. Curated, sequenced, ready.

₹2,299
₹2,862
₹2,299
₹2,862